Drake has managed to do something many of his peers have failed at when entering retail: conveying a sense of authenticity.
The overall clothing brand has proven wildly successful, with Business of Fashion reporting the retail company has garnered $4.3 million in sales. In true Drake fashion of keepin’ it in the family, OVO member Niko and baby mama Coco are featured as brand models. 13, 2010-300 all-black-everything “Chilliwack” bombers. Earlier this month, they dropped a new two-piece collection in black and “sunset orange,” the ninth time OVO and CG have collaborated. The first iteration of the partnership of OVO and popular jacket brand Canada Goose was released Nov. And me and Oliver talk about it all the time like, ‘Man, what should we do? Should we just make these sweaters and sell them?’” The owl being bootleg to the point where I see people walking around with owl sweatshirts-it blows my mind.
“With our brand, it really is something we started just for us.
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